GATHERING, USE AND DISCLOSURE OF NON-PERSONALLY IDENTIFYING INFORMATION
Users of the Website Generally
“Non-Personally Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person. Like most website operators, Firm gathers from users Non-Personally Identifying Information of the sort that Web browsers, depending on their settings, may make available. That information includes the user’s Internet Protocol (IP) address, operating system, browser type and the locations of the websites the user views right before arriving at, while navigating and immediately after leaving the Website. Although such information is not Personally Identifying Information, it may be possible for Firm to determine from an IP address a user’s Internet service provider and the geographic location of the user’s point of connectivity as well as other statistical usage data. Firm analyzes Non-Personally Identifying Information gathered from users of the Website to help Firm better understand how the Website is being used. By identifying patterns and trends in usage, Firm is able to better design the Website to improve users’ experiences, both in terms of content and ease of use.
A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page or an email. Firm may use Web Beacons on the Website and in emails to count users who have visited particular pages and viewed emails. Web Beacons collect only a limited set of Non-Personally Identifying Information, including a Web Cookie number, time, date and description of a page or email view, never a user’s Personally Identifying Information. You may not decline Web Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline Web Cookies on an individual basis.
We may use third-party vendors, including Google and Facebook, who use first-party cookies (such as the Google Analytics cookie, Google Ads, and Facebook Ads) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past activity on the Website, including Google Analytics for Display Advertising. The information collected may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout/) and/or opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings (www.google.com/settings/ads). To opt out of Facebook advertisements, please update your privacy settings on Facebook and follow their instructions for blocking advertisements (https://www.facebook.com/help/146952742043748?helpref=related).
Aggregated and Non-Personally Identifying Information
We may share aggregated and Non-Personally Identifying Information we collect under any of the above circumstances and with third parties to develop and deliver targeted advertising on the Website and on websites of third parties. We may combine Non-Personally Identifying Information we collect with additional Non-Personally Identifying Information collected from other sources. We also may share aggregated information with third parties for the purpose of conducting general business analysis. This information does not contain any Personally Identifying Information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.
We may use hyperlinks on the Website which will redirect you to a social network if you click on the respective link. However, when you click on a social plug-in, such as Facebook’s “Like” button, Twitter’s “tweet” button or the Google+, that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. If you do not use these buttons, none of your data will be sent to the respective social network’s plugin provider. So for example, when you click on the Facebook’s “Like” button on the Website, Facebook will receive your IP address, the browser version and screen resolution, and the operating system of the device you have used to access the Website. Settings regarding privacy protection can be found on the websites of these social networks and are not within our control.
COLLECTION, USE AND DISCLOSURE OF PERSONALLY IDENTIFYING INFORMATION
BY USING THE WEBSITE, YOU CONSENT TO THE USE AND DISCLOSURE OF YOUR PERSONALLY IDENTIFYING INFORMATION AS DESCRIBED IN THIS SECTION.
“Personally Identifying Information” is information that, without more, can be directly associated with a specific person. Firm may collect a range of Personally Identifying Information from and about Website users, generally provided by users themselves when communicating with us or signing up for newsletters or emails. That information may include each user’s name, address, email address and telephone number. Users of the Website are under no obligation to provide Firm with Personally Identifying Information of any kind, with the caveat that a user’s refusal to do so may prevent the user from using certain Website features or receiving certain communications.
Firm will disclose Personally Identifying Information under the following circumstances:
Firm Communications. We may occasionally use your name and email address to send you notifications via email regarding the Firm, its services, and other news that we think you may find valuable. Firm will only send you emails if you opt-in to these communications by providing certain Personally Identifying Information. You may opt-out of such emails at any time by clicking the “unsubscribe” link at the bottom of each email.
Third-Party Service Providers. We may share your Personally Identifying Information, which may include your name and contact information (including email address) with our authorized service providers that perform certain services on our behalf. These services may include providing customer service and marketing assistance, performing business and sales analysis, and supporting the Website’s functionality.
By Law or to Protect Rights. When we believe disclosure is appropriate, we may disclose Personally Identifying Information in connection with efforts to investigate, prevent or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of Firm, our users, our employees or others; to comply with applicable law or cooperate with law enforcement; to enforce our Terms of Service or other agreements or policies, in response to a subpoena or similar investigative demand, a court order or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
Changing or Removing Personally Identifying Information
COLLECTION AND USE OF INFORMATION BY THIRD PARTIES GENERALLY
We take the security of your Personally Identifying Information seriously and use commercially acceptable electronic, personnel and physical measures to protect it from loss, theft, alteration or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks and we cannot guarantee absolute security. We are not responsible for third-party circumvention of any privacy settings or security measures, resulting in unauthorized third party access (such as through hacking) or other acts of third parties beyond our reasonable control.
Our Website and the services we offer are intended for adults. Therefore, it is unlikely that children under the age of 17 will use the Website or purchase our services. Accordingly, we will not knowingly collect or use any Personally Identifying Information from children that we know to be under the age of 17. In addition, we will take appropriate steps to cause any Personally Identifying Information from children to be deleted. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we deactivate any of your Personally Identifying Information in our database and/or opt-out from receiving communications from us. If you wish to do so, please contact us at the address below.
Burggraff Tash Levy, PLC
8980 E. Raintree Dr., Ste. 110
Scottsdale, AZ 82560